NBA YoungBoy

Kentrell DeSean Gaulden, known professionally as NBA YoungBoy (Never Broke Again), is a rapper from Baton Rouge, Louisiana. Despite never having a #1 single, YoungBoy became one of the most-streamed artists on YouTube globally, with a fanbase loyalty that rivals any artist in rap's history. His prolific output — releasing dozens of projects since 2015 — coupled with his raw, unfiltered emotional delivery about pain, loyalty, and street life resonates profoundly with young listeners. His 2017 collaboration with Birdman, "23" (produced by Drumma Boy), introduced him to wider audiences. His 2018 mixtape "Until Death Call My Name" and 2019's "AI YoungBoy 2" both debuted at #1. Despite legal challenges and controversies, his streaming numbers consistently rival those of pop's biggest stars. His dedicated fanbase ("Kentrell's Girls") and authenticity have made him one of the most fascinating commercial phenomena in modern music.